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Digital Media Specialist

Job Information
Author pmnationtalk
Date October 20, 2019
Type Term - Full Time
Company Wilfrid Laurier University
Salary $34.17 - $40.22 - Per Hour
Location Waterloo, ON
Category Education / Teaching - K-12 and other training
Client Wilfrid Laurier University
Contact Information
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Digital Media Specialist

Posting ID : 11333
Apply By : 10/23/2019
Position Title : Digital Media Specialist
Department : eLearning, Teaching and Learning
Job Type : Full-time, Limited Term
Campus : Waterloo
Reports To : Associate Director, eLearning
Position Summary :

Wilfrid Laurier University is a leading multi-campus, university known for academic excellence and a culture that inspires lives of leadership and purpose. Laurier has a distinct commitment to teaching, research, experiential learning, sustainability and scholarship, which combine to address critical challenges in society, business, the economy and the environment – globally and in the communities we serve. At Laurier’s heart is its strong student focus, which results in exceptional levels of student satisfaction and a deep sense of community that lives on through the university’s highly engaged alumni.

Laurier takes pride in building meaningful relationships with colleagues and students. The Laurier community supports one another, encourages collaboration and teamwork and respects work/life balance, all while recognizing the importance of a challenging, rewarding and inspiring career. Laurier has more than 19,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well as locations in Kitchener and Toronto.

Diversity is one of Laurier’s core values. The university is committed to providing an inclusive workplace and employing a workforce that is reflective of local and national demographics. Our locations are situated on the traditional territories of the Neutral, Anishnawbe, and Haudenosaunee peoples. We recognize the unique heritages of Indigenous peoples and support their intentions to preserve and express their distinctive Indigenous cultures, histories, and knowledge through academic programming and co-curricular activities. Laurier’s Centre for Indigegogy is one example of how Laurier honours Indigenous knowledge.

We currently have an opportunity to join the Laurier community as a Digital Media Specialist.

The Digital Media Specialist will provide expertise in creating digital objects which support learning, while adhering to web and accessibility standards as well as copyright legislation. A strong background in adult learning and graphical and web design are required to design and develop learning objects. This role serves as a resource to faculty and staff who wish to develop digital content and artefacts that support modern learners. This role provides support to the online learning course and program development process as part of the development team, as well as being available to faculty and programs who wish to introduce interactive, multimedia learning objects to their classroom or blended courses. Strong collaborative and communicative skills are required in order to interact effectively with these multiple stakeholders and to ensure that digital media objects reflect their intended educational purpose. Additionally, this role supports non-credit programming by working with instructors to enhance their online presence in face-to-face or online programming. Excellent multi-tasking and prioritization skills are necessary, as this role provides support to multiple stakeholders, who will have multiple, competing deadlines. The Digital Media Specialist provides expertise in creating digital learning objects with an emphasis on best practices for online adult learning and user experience design for web-based and mobile learning. The Digital Media Specialist will be the lead in the planning, design, and production of multimedia educational modules.

This position has a university-wide mandate and is based at the Waterloo Campus. The incumbent provides subject matter expertise to all campuses, requiring regular interpersonal interactions and collaboration with departments at the Waterloo Campus, the Brantford Campus, the Toronto office and external partners. Special attention is given to ensure equitable service delivery across all locations.

Accountabilities : Online Learning Course Development

    • As part of the course development team, collaborate with instructional designers, subject matter experts and educational technologists to identify potential opportunities to design and develop new and unique multimedia artefacts which support online learning pedagogy
    • Work directly with subject matter experts (faculty) to identify the unique needs of each project in order to understand their desired outcomes
    • Based on these collaborations, use best-practices in digital design to create and develop prototypical multimedia learning objects to share with instructional designers and subject matter experts. These assets may need to be redesigned multiple times based on feedback from these stakeholders.
    • Once the design has been approved by stakeholders, develop polished multimedia assets for inclusion in online learning courses

Continuous Improvement of Existing Online Learning Courses

    • Cyclically review online learning courses to identify potential areas for improvement with integrated and interactive media-rich learning opportunities
    • Design and create new digital learning objects for inclusion in online courses
    • Apply current web-based and mobile learning standards to update existing online courses to ensure adaptive and responsive design is utilized to allow users to engage with content on various devices

Multimedia Learning Object Catalogue

    • Employing best-practices in digital design, produce multimedia learning objects to be included in a catalogue/repository through collaboration with faculty, instructional designers and educational technologies staff
    • Act as lead in designing, developing and maintaining a catalogue of learning objects which can be included in online or classroom based courses (e.g., self-assessment activities, timelines, etc.)
    • Showcase objects from the learning object catalogue for potential online course developers, or classroom instructors as requested
    • Adapt and update existing digital artefacts in the catalogue to meet course- or program-specific needs.


    • Understand and apply current accessibility requirements in online courses to ensure AODA standards are met
    • Where necessary, develop alternate formats for media objects (e.g., captioning, descriptive text, etc.).

Other Duties

    • Investigate and research developments for the use of multimedia and other electronic media for online learning.
    • Provide technical advice and guidance to staff with regards to production processes, methods and standards
    • Research, design/customize, and deliver programming that is consistent with building capacity around multimedia skills across the institution (faculty, staff, students)
    • Promote and collaborate on research and faculty teaching and learning projects that pertain to technology use in general and multimedia tools specifically
    • Assist in hiring, training, and directing the work of multimedia student support staff (one to two) and other student help within the office (one to two)
Qualifications :
    • Graduate degree in a discipline relevant to Adult learning, Online Learning, Information Technology, or Multimedia and Graphic Design
    • Minimum of 3 years’ experience in the Educational Technology, Online Learning, Learning and Development, Graphic Design, Multimedia Design, or IT field
    • Expertise in the technical development of online courses integrating LMS tools, preferably for post-secondary education
    • Familiarity with D2L’s suite of learning applications. Knowledge of Brightspace APIs would be an asset.
    • Strong technical skills including using various rapid authoring tools, HTML5, CSS, JavaScript, Adobe Creative Suite, etc.
    • Experience with Lightboard technology for creating engaging instructional video
    • Excellent creativity skills with the ability to transform ideas into graphic design and multimedia learning objects
    • Experience creating storyboards for technical design and development
    • Experience in designing content that is responsive on various mobile devices
    • Experience with video and audio recording/editing
    • Experience incorporating technology and media to enhance instructional methods and improve the learners’ educational experience
    • Understanding of adult education principles and learning styles with knowledge of current online instructional techniques and technologies
    • Proven skill in working with subject matter experts, preferably faculty in higher education
    • Excellent verbal and written communication skills
Grade : WLUSA-08
Salary : $34.17 – $40.22
Salary Notes :

This is a full time, limited term position until October 31, 2020. The anticipated start date for this position is November 18, 2019.

This position is not eligible for educational equivalencies.

Please Note :

This position is represented by the WLU Staff Association bargaining unit.

Please submit a cover letter and resume.

Wilfrid Laurier University endeavors to fill positions with qualified candidates who have a combination of education, experience, skills and abilities to successfully perform the duties of the position while demonstrating Laurier’s Employee Success Factors.

Diversity and creating a culture of inclusion is a key pillar of Wilfrid Laurier University’s Strategic Academic Plan and is one of Laurier’s core values. Laurier is committed to increasing the diversity of faculty and staff and welcomes applications from candidates who identify as Indigenous, racialized, having disabilities, and from persons of any sexual identities and gender identities. Indigenous candidates who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Office of Indigenous Initiatives at Candidates from other equity seeking groups who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact Equity and Accessibility at We have strived to make our application process accessible however if you require any assistance applying for a position or would like this job posting in an alternative format, please contact Human Resources at 519-884-1970 ext.2007 or

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