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Director, Communications and Community Engagement

Job Information
Author pmnationtalk
Date November 4, 2018
Type Full Time
Company Wilfrid Laurier University
Salary $93,593 - $116,991 - Annual
Location Waterloo, ON
Category Communications
Client Wilfrid Laurier University
Contact Information
Apply Now

Posting ID : 9890
Apply By : 11/12/2018
Position Title : Director, Communications and Community Engagement
Department : Laurier Library
Job Type : Full-time, Continuing
Reports To : University Librarian

Position Summary :

At Laurier, we are a community. It’s what brings our students here and what keeps our people here.
As an educational institution, we inspire lives of leadership and purpose in our student community. As an employer, we seek, foster and value the same qualities of leadership and purpose in our employee community.

We currently have an opportunity to join the Laurier community as an Director, Communications and Community Engagement.

Reporting to the University Librarian, the Director, Communications and Community Engagement is responsible for strategic planning and oversight of the Library’s communication and promotion programs, public relations, and manages key community development initiatives from inception to successful completion, including cultural and special events. She/he coordinates the efforts with a diverse range of stakeholders within the overall Library structure (Library, WLU Press and Robert Langen Art Gallery) and university departments such as Development and Alumni Relations (DAR), Communications & Media Relations, Creative Services, Web Services, Social Media, Ceremonies and Events, Community Relations, and others. This role initiates and establishes relationships within the community, including corporations, community organizations, regional municipalities, post-secondary education institutions, foundations and government funding bodies. Oversees, investigates and develops opportunities for grant funding and writes and presents grant proposals.

The incumbent serves as primary contact and liaison with the various departments within External Relations and works closely with the university’s Communications & Media Relations office, provides strategic counsel to Library Executive around emerging issues to help safeguard the reputation of the Library, Press and Gallery.

The Director, Communications and Community Engagement is responsible for working closely with Development and Alumni Relations (DAR) to develop and implement fundraising and donor relation strategies in support of strategic priorities of the Library.

The job involves working in close collaboration with multiple stakeholders both internally within the Library’s expanded organizational structure, which now includes WLU Press and the Robert Langen Art Gallery, and externally with program partners and sponsors, media, and other cultural institutions.

This position has a university-wide mandate and is based at the Waterloo Campus.  The incumbent provides leadership in a multi-campus environment, requiring regular interaction, communication and collaboration with staff and stakeholders at the Waterloo Campus, Brantford Campus, Kitchener campus and Toronto office and external partners. The Director, Communications and Community Engagement will ensure the unit’s policies, programs and services are delivered equitably across all campuses and reflect the needs of local stakeholders.

Accountabilities :Communications and Events

  • Oversees the Library’s communications programs, develops and oversees integrated, multi-channel communications strategies to promote the Laurier Library, Learning and Culture Commons.
  • Prepares and executes media and marketing plans to promote and raise awareness of library services, resources, events and cultural programs. Promotes Library, Gallery and Press contributions, ROI, and successes to senior decision makers and other stakeholders internally and externally.
  • Works closely with librarians and library staff, assists and advises Department Heads and colleagues within the Library in developing specific communications and/or marketing strategies to meet their needs through thoughtful planning and consultation.
  • Working collaboratively with internal and external stakeholders, designs, develops and oversees the implementation of a wide range of library cultural programs and special events in a multi-campus University environment.
  • Serves as primary contact and liaison with all External Relations departments. Provides strategic counsel around emerging issues to help safeguard the reputation of the Library, Press and Gallery.
  • Manages proactive and reactive media relations in collaboration with the University’s Communications & Media Relations department, oversees key message development and preparation for the University Librarian, and acts as spokesperson when necessary.
  • Writes and oversees the development and production of key internal and external print and online publications (annual report, strategic planning materials, reports to consortial organizations), other reports as necessary.
  • Responsible for ensuring that the library’s publications, communications and events are accessible and reflect our commitment to accessibility and diversity.
  • In collaboration with the University’s Creative Services department, establishes and maintains effective relations with marketing, advertising and design partners and agencies as appropriate.Community Development
  • Under the direction of University Librarian, working closely with Library Executive and in concert with Development and Alumni Relations, develops, implements and evaluates comprehensive annual community engagement and development strategies aimed at advancement of Library strategies.
  • Identifies new opportunities to advance and promote Library’s initiatives, through joint partnerships, new funding sources, and in-kind donations, and brings those opportunities to the table.
  • Working closely with Library Executive and DAR explores annual external funding opportunities and builds relationships with potential donors. Establishes annual goals and is responsible for meeting targets.
  • Develops and maintains positive relationships with local, provincial, national, and international partners in support of the Library engagement strategy.
  • Supports Library’s fund-raising initiatives from relationship building, opportunity creation, communication and the marketing perspective.
  • Oversees the planning and coordination of special events that support development and community engagement initiatives and are responsive to community interests and needs.
  • Engages with indigenous communities and leaders in support of Laurier’s efforts to indigenize the university and to respond to the calls to action outlined by the Truth and Reconciliation Commission.
  • Maintains regular communication with partners to update them on leading events, research, opportunities, and changes to the Laurier Library.
  • Represents the library in community and professional organizations as appropriate; promotes library services and partnerships.
  • Develops and proposes budgets required to support community development, engagement activities and associated events.
  • Responsible for the effective management of allocated financial resources and human resources.
  • Engages with the non-profit sector to support Laurier’s efforts with providing education and experiences with social innovation projects.
  • Prepares and delivers a monthly status report for the Library Executive team.

    Qualifications :

    • University degree with specialization in Communications, English, Journalism, Marketing or related area is required; Masters degree preferred.
    • At least (5) years of demonstrated experience developing and implementing successful communications strategies and proven work-related experience in cultural event planning and management. Preference will be given to direct library, literary/publishing and/or cultural industry, with related strategic marketing and communications experience.
    • At least (5) years of proven work-related experience in community relationship building prospect development, management and stewardship programming.
    • Ability to establish effective working relationships and collaborative work strategies with internal and external contacts and stakeholders is critical. Strong ability to build and lead diverse cross-functional teams to realize concrete goals and proven track record for being proactive in delivering results on strategic initiatives.
    • Project management skills including strong organizational, analytical and problem-solving abilities.
    • Demonstrated ability to develop and manage budgets and strong financial acumen.
    • Proven creativity and ability to communicate effectively orally and in writing with both internal and external stakeholders including the community and media. Proven work related experience with digital marketing and effective use of social media.
    • Proven ability to function well in high stress situations with tact and grace, and ability to manage portfolios of complex projects unfolding simultaneously.
    • Superior facilitation and interpersonal skills.
    • Demonstrated strong judgment and decision-making skills.
    • Familiarity with the University’s and Library’s strategic vision and organizational structure is an asset.
    • Broad knowledge of literary, cultural and current affairs, with well-established industry connections is an asset.
    • Experience in public sector and unionized environment is an asset.
    • Experience in working with community-based boards is an asset.

Grade : MG-3A
Salary : $93,593 – $116,991
Salary Notes : This is a full-time, continuing role with an expected start date of December 15th, 2018.

Please Note :

Please submit a cover letter and resume in PDF Format.

Wilfrid Laurier University endeavors to fill positions with qualified candidates who have a combination of education, experience, skills and abilities to successfully perform the duties of the position while demonstrating Laurier’s Employee Success Factors.

Diversity and creating a culture of inclusion is a key pillar of Wilfrid Laurier University’s Strategic Academic Plan and is one of Laurier’s core values. Laurier is committed to increasing the diversity of faculty and staff and welcomes applications from candidates who identify as Indigenous, racialized, having disabilities, and from persons of any sexual identities and gender identities. Indigenous candidates who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Office of Indigenous Initiatives at Candidates from other equity seeking groups who would like to learn more about equity and inclusive programing at Laurier are welcomed to contact the Diversity and Equity Office at We have strived to make our application process accessible however if you require any assistance applying for a position or would like this job posting in an alternative format, please contact Human Resources at 519-884-1970 ext.2007 or

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