The Marketing Coordinator is a results-driven, customer-centric marketing professional who helps to support innovation as we lead the company in transforming the brand with thoughtful marketing strategies. This role will support the execution of strategies across all integrated marketing activity including digital, advertising, creative campaigns, promotions and events. Accountabilities
Support the execution of integrated marketing strategies to create campaigns, social media marketing and digital strategies from idea through to market implementation and measurement
Support the execution of our brand strategy through targeted market research, customer insights, campaign creation and customer outreach initiatives
Supports the Integrated Marketing team across multiple marketing projects, campaigns and events to meet business objectives and defined KPIs
Draft marketing materials including fact sheets, social media posts, mail inserts, eComms, radio ads, brochures, website content, articles and other creative elements
Assist Manager to outline strategic media buy that meets communications objectives for the campaign
Write creative briefs and work with the internal agency or external agency to have concepts created and refined based on Manager’s feedback
Analyze the results of marketing activities and support innovative solutions in order to improve results for future campaigns and initiatives
Arrange campaign debrief meetings, complete post event and program reviews, providing final budget reconciliation, and ROI analysis
Lead the coordination of event logistics and marketing projects, tracking timelines and budgets across multiple stakeholders
Continuously update and communicate with stakeholders on marketing program status to ensure successful delivery of program objectives
Coordinate overall production of events including: on-site staff/volunteers, vendors, logistics, sourcing, contracting venues, AV, catering, decor, budget management, and thought leadership
Strives for organizational efficiencies, supports cost savings and improvement opportunities
Job Factors: Education: Requires a knowledge of business, marketing, and communication skills and
English to assist in the planning and development of marketing strategies and programs, to provide effective oral or written responses for management. This knowledge is
considered to be normally acquired either through the successful completion of a four year university education in business, marketing or communications or equivalent experience.
Experience: Requires at least 2+ years’ experience in marketing within a corporate environment. In addition, experience in event planning and event management required. Requires experience in research and analysis in order to analyze marketing activity results and provide recommendations for improvement on future campaigns and initiatives. Requires experience to understand the creative execution of bulletins, posters, displays, and facets of multi-media marketing promotions. Requires experience in planning, budgeting, costing and marketing issues to develop estimates and work back schedules for services provided. Requires experience in coordinating public communication events and coordinating with vendors.
A period of up to 4 years is considered necessary to gain this experience.
Difficulties may be encountered in the analysis of marketing and campaign results Requires collecting and interpreting all the related background information, discussing the interpretation with appropriate personnel and based on past experience, precedent, and similar situations. Requires reporting on marketing program status, and providing ROI analysis and final budget reconciliation post event and/or program.
Independence: Work is normally carried out according to the applicable procedures, guidelines,
policies or practices with periodic reference or a check by the Supervisor. Special assignments are received from the Supervisor, with general instructions, or advice on relatively important matters and special aspects only, e.g., targeted audience, subjects to be covered and supporting information to be used. Requires carrying assignments through to completion, with the requirement to discuss sensitive issues with the Supervisor, e.g., matters which contravene Corporate policy or adversely affect the Company’s image. Progress and quality checks are maintained through the requirement to keep the Supervisor informed of oral/written communications, the submission of reports and recommendations and new/modified programs and feedback from the public, Company staff, media and others. Supervisor reviews proposed programs and approves major items.
May on occasion require showing others how to perform tasks and duties.
Internal Contacts: Requires regular contact with field, or other Company personnel involved in related or shared marketing projects/programs at or near the site to discuss and solve problems of mutual concern. Requires working with appropriate personnel, as required, in the implementation of approved programs and in the investigation of public complaints. Requires frequent contact with Head Office Media Relations staff, field and various personnel to exchange information, feedback, input, etc., regarding ongoing communications at and on behalf of the site.
Work with personnel in the development and delivery of marketing programs to reach mutually acceptable results within corporate policies and objectives. Requires working with others in the corporate relations function to ensure information is distributed to the complete range of public and internal audiences.
External Contacts: Requires contact with external contacts and suppliers/vendors to exchange logistics information and coordinate the overall production of events including on-site staff/volunteers, vendors, logistics, sourcing, contracting venues, AV, catering, décor, etc.
Requires providing accurate information and explanations to update and educate
communications media contacts on various Company matters, to publicize or air items of local
interest and to influence local media contacts into providing adequate coverage of and publicizing accurate facts pertaining to the Company’s policies, objectives and activities particularly as they relate to the energy sector.
Accuracy: Errors in developing communication and information programs, interpreting clients’
objectives and judging their effects on the public could be difficult to identify. Such errors could result in considerable confusion, interruption, loss of time to others, considerable expenditure to correct, and cause embarrassment to the Corporation.
Working Conditions: Requires working in a normal business office environment, with the occasional need to visit suppliers and Hydro One locations throughout Ontario.
If you share our passion for safety, our customer service focus, and are ready to play a lead role in building a bright future, we would love to hear from you!
Thank you for considering this opportunity and we welcome applications from all qualified candidates. If you are being considered for an interview or other assessment one of our Recruitment Consultants will be in touch. Furthermore, if you are being considered for an interview and require special accommodations please let us know. Finally, short-listed candidates will be asked to pass a reliability check (which could include criminal background check, driver’s license abstract, education verification, etc.) prior being offered a job at Hydro One.
Deadline: May 21, 2019
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