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CBC targets young adults with new Gem slate – WellandTribune.ca

by ahnationtalk on July 11, 201929 Views

Warigami, Utopia Falls just two offerings to hit the streaming service

TORONTO — With the battle for young-adult audiences heating up in the streaming space, the CBC is launching a slate of programming for audiences aged 13 to 24 on its Gem service.

The public broadcaster says the lineup announced Wednesday isn’t a response to competition in that demographic from the likes of streaming platforms Netflix and the upcoming Disney Plus, which has confirmed it will be headed to Canada but hasn’t released details on when.

Instead, it’s an attempt to reach out to young adults in a way it wasn’t previously able to through linear TV, while also offering diverse stories from up-and-coming creators, says Gave Lindo, executive director of the CBC’s OTT programming.

Read More: https://www.wellandtribune.ca/whatson-story/9497520-cbc-targets-young-adults-with-new-gem-slate/

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