CBC/Radio-Canada takes action to attract top talent and develop diversified workforce

by ahnationtalk on July 12, 20188 Views

CBC/Radio-Canada believes it can serve Canadians best when it reflects the country. In order to attract the best Canadian creative talent out there, our online career section Working With Us now has details on employee initiatives and memberships with business networks (ex. Indigenous Link, Catalyst, SenseAbility) to foster greater inclusiveness, as well as the latest data on our diversity and inclusion track record.

“We’ve broadened our thinking from mainly focusing on numbers and compliance to having an outlook that encompasses a wider set of criteria,” said Monique Marcotte, CBC/Radio-Canada’s Vice-President, People and Culture. “We’re engaging with more groups—CBC/Radio-Canada is the first Canadian media company to add gender and sexual diversity to its voluntary workforce tracking metrics. We’re creating initiatives to improve the inclusivity of our workplace culture. And we’re making our programming content more diverse to be relevant to more Canadians.

“However, while progress has been made, more needs to be done for us to be a truly inclusive workforce. Diversity and inclusion doesn’t just mean who we hire; it means we’re a workplace where all are welcome and can do their best work.”

Our diversity and inclusion initiatives

Internal initiatives to foster greater diversity and inclusion at CBC/Radio-Canada include:

Developing Emerging Leaders Program

This 10-month program uses in-class theory, experiential learning, exposure to senior leaders, mentoring, assignments and shadowing to equip diverse employees with insights, tools and strategies to skillfully take their careers to the next level.

Unconscious bias training

All of our senior leaders learn unconscious bias and inclusive leadership. That awareness fosters a culture of inclusiveness—one of our core values. Similar training will be provided to employees across the organization.

Employee Resource Groups (ERGs)

ERGs bring together employees who share common backgrounds and experiences, and provide mutual support and a greater sense of belonging. We have, for example, ERGs for women in technology and employees with physical or mental disabilities and their allies.

Indigenous internships

One-year paid internships of Indigenous reporters who join our regional and network newsrooms. In 2018, the program expanded beyond News to welcome Indigenous interns in TV production. The goal is to establish a long-term professional relationship between our interns and CBC/Radio-Canada.

*At the beginning of April of every year.
***Lesbian, gay, bisexual, transgender, queer and other gender and sexual diversity. Labour force availability does not exist for this group and is therefore not reported.
****CBC (English Services) is responsible for CBC North.

Most notably, between 2014 and 2018:

  • The diversity of our new external hires increased to 27.8% (Q4 2017-2018), surpassing our Strategy 2020 target of 23.2%.
  • We remained a gender parity leader in the Canadian media industry with 48.9% women employed across CBC/Radio-Canada (+6.1% above the external labour force).
  • We achieved our Strategy 2020 national goal for Indigenous representation (2.1%).
  • At the end of Q4 2017-2018, our hiring rate since the beginning of the fiscal year (April 2017) for Indigenous Peoples was 3.1%, above industry availability (2.1%).
  • We saw over 40% increases in our workforce for both the number of members of visible minorities and persons with disabilities.
  • More employees are self-identifying as part of the LGBTQ+ community.

Access data specific to CBC.. Access data specific to Radio-Canada..

New three-year Diversity and Inclusion Plan

We recognize that work still needs to be done. We want to accelerate this change in our workforce. CBC/Radio-Canada will publish its 2018-2021 Diversity and Inclusion Plan this fall. The Plan will outline our new strategic framework, updated objectives and action plans.

About CBC/Radio-Canada

CBC/Radio-Canada is Canada’s national public broadcaster. Through our mandate to inform, enlighten and entertain, we play a central role in strengthening Canadian culture. As Canada’s trusted news source, we offer a uniquely Canadian perspective on news, current affairs and world affairs. Our distinctively homegrown entertainment programming draws audiences from across the country. Deeply rooted in communities, CBC/Radio-Canada offers diverse content in English, French and eight Indigenous languages. We also deliver content in Spanish, Arabic and Chinese, as well as both official languages, through Radio Canada International (RCI). We are leading the transformation to meet the needs of Canadians in a digital world.

For additional information, please contact:

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