DIRECTOR, MARKETING & COMMUNICATIONS
Canadian Council for Aboriginal Business (CCAB) is a national Indigenous, non-partisan association. Our mission is to promote, strengthen and enhance a prosperous Indigenous economy through the fostering of business relationships, opportunities, and awareness.
Director, Marketing & Communications – 6-Month Contract
An ambassador for CCAB’s brand, the marketing director leads by example with optimism, passion, and initiative. This role is responsible for our team’s success by developing, managing, and measuring marketing and branding strategies, and building CCAB’s solid reputation across the nation and beyond. This includes directing the efforts of the marketing communications staff and coordination at the strategic and tactical levels with the other functions of the organization.
Marketing, Communications, and Public Relations:
- Direct the development and execution of digital and traditional marketing, communications, and public relations strategies that enhances the organization’s image and position.
- Develop strategies to drive traffc to the website for registration of events, increase in membership, participation in programs, donations, etc.,
- Spearhead the strategic and tactical execution of marketing campaigns and activities, including advertising, public relations, media relations, promotions, services, and tools. Implement performance metrics and tracking tools to measure results.
- Plan and execute the communications strategy to support CCAB objectives.
- Oversee and incorporate marketing efforts into various departments to ensure consistency throughout the organization.
- Proof social media content/toolkits
- Collaborate with marketing team on creative and content needs, for the distribution of publications, social media, advertising, promotion, etc.
- Copy-write, edit and proof speeches, talking points, quotes, press releases, fact sheets, articles/letters for CCAB/external publications, event materials, and web copy Edit other department materials, as required.
- Advise and oversee outreach and promotion including advertising/advertising strategy Proof the enews content and oversees its coordination
- Coordinate with Senior Associate, Communications & PR on media interest in the organization and ensure regular contact with target media and appropriate response to media requests.
- Support the development of key messages and positioning statements for leadership team and key stakeholders.
- Lead the activities of the Marketing Communications Department, including managing the annual marketing budget.
- Oversee integration, implementation, and measurement of the corporate brand strategy across all aspects of the business. This includes the appearance/brand of all print and electronic materials (use of logos, brochures, website, etc.) in English and French.
- Gather and report meaningful data analytics for reports and future decision making.
- Responsible for editorial direction, content, and distribution of the Aboriginal Business Report magazine. Oversee and work with Senior Associate Communications & PR, the publisher, writers, and the Editorial Advisory Committee.
- Oversee and provide direction on projects and initiatives.
- Evaluate and edit responses to inquiries from the public, the press, and related organizations.
- Help increase and secure press and media coverage, and relationships with relevant media.
- Drive continued improvement through regular review and analysis of media coverage results.
- Manage the execution of media or launch events designed to promote CCAB and its initiatives.
- Perform other duties as assigned.
Formal Education and Experience
- Minimum 5 – 7 years proven experience in marketing, communications, and public relations.
- Minimum of a bachelor’s degree or diploma in Journalism, Communications, Marketing, Business, or related discipline.
Knowledge and Skill Requirements
- Strong leadership skills and ability to thrive in results-oriented environment.
- Must be well-organized with strong attention to detail and follow-up skills. Ability to manage multiple assignments, meet deadlines, work independently.
- Strong copy writing skills. Preferably previous experience in a role with strong emphasis on writing and editing.
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and public relations activities.
- Strong creative, strategic, analytical, organizational skills.
- Excellent oral communication and presentation skills.
- Ability to defne problems, gather data, establish facts, and draw valid conclusions A strong team player with a desire to learn and collaborate.
- Able to adapt to new assignments and apply best practices to refne and improve work processes and procedures.
- Demonstrated ability to build relationships with key partners including corporate partners, sponsors, award recipients, and members.
- Excellent working knowledge of the media landscape, understanding of social media activation, and community engagement.
- Experience overseeing the design and production of print materials and publications. Computer literacy, including profciency with Microsoft Word, Excel, PowerPoint, Outlook
- Experience with a CRM system, Meltwater, WuFoo, Campaign Monitor, Hootsuite, and WordPress would be benefcial.
Considered an asset
- Familiarity with Indigenous business and relations
- Experience working in a member-based organization.
- Bilingual English and French
This is a full-time 6 month contract remote/hybrid position with hours from 9am – 5:00 pm, Monday through Friday. Those qualifed are asked to submit a cover letter with a resume, outlining experience and suitability for the position to email@example.com. We encourage applications from qualifed First Nations, Inuit, and Métis people.
Information regarding CCAB is available at www.ccab.com We thank all applicants in advance however only those invited to be interviewed will be contacted. Please no telephone calls.
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Canadian Council for Aboriginal Business
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