Adrian Sutherland: Precious + Diamonds = “Precious Diamonds”

2 New Singles from Adrian Sutherland:
PRECIOUS + DIAMONDS = “PRECIOUS DIAMONDS”

Attawapiskat ON via Winnipeg MB (10.18.23) — The roots-rocker-with-heart from Canada’s Far North, Adrian Sutherland, has released two new singles from his upcoming album, causing some to question… why release two singles at the same time? The reason is this: put these two song names together, and they form the title of his sophomore album “Precious Diamonds” ­– set for release March 15, 2024.

Adrian travelled to Nashville in May of 2023 – his first-ever trip to the United States – to record ten tracks for “Precious Diamonds” with GRAMMY-winning producer and legendary musician Colin Linden. It’s the second time the two of them have worked together, and Colin was happy to help bring “Precious Diamonds” to life:

“I am honoured to have worked with Adrian on this album. Adrian is so free… free of pretense, free of constraints, and free of limitations on where his music could go. His life experience and genuine musicality shine through in every note. He is really one of the best and most honest artists anyone could work with,” says Colin Linden, who brought on board Greg Calbi and Steve Fallone (Sterling Sound, New Jersey) for album mastering.

Both new singles, Precious and Diamonds, were co-written with brothers Chris Gormley and Matt Gormley, who have become frequent writing partners on some of Adrian’s solo music.

ABOUT THE SONGS

PRECIOUS was inspired by soulful Black music that came out of the south. It comes from a place of being oppressed – something that Indigenous Peoples and People of Colour understand all too well. It’s an ode to the age-old fight for freedoms and rights that is still happening all over the world today. The song also pays homage to Mother Earth and her land protectors in its declaration, “This land is precious.” It features a solid back-beat along with powerful pow wow singing, creating an anthem-like feel throughout, and culminating into a commanding crescendo at the bridge.

Adrian Sutherland ** Vocals, Acoustic Guitar
Colin Linden ** Acoustic, Electric, Resonator Guitars, Vocals
John Dymond **Bass
Gary Craig **Drums

LISTEN TO PRECIOUS HERE: https://lnk.to/AdrianSutherland-Precious

DIAMONDS is an uplifting song that was built around the main hook, “We’re like diamonds.” The idea that people came from the sky up above and were made from the sun was not only fun to explore lyrically, but is also a belief rooted in Adrian Sutherland’s First Nation / Cree culture. As well, diamonds are considered precious, with each gem being unique – in the same way that human life is precious, with each person being unique. The instrumentation in the song includes accordion and B3 organ, and the catchy melody makes you want to sing along.

Adrian Sutherland ** Vocals, Acoustic Guitar
Colin Linden ** Electric Guitars, Acoustic Guitar Solo, Harmony
John Dymond **Bass
Gary Craig **Drums
Jeff Taylor **Accordion
Janice Powers **B3 Organ

LISTEN TO DIAMONDS HERE: https://lnk.to/AdrianSutherland-Diamonds

ABOUT ADRIAN SUTHERLAND

Born and raised in Canada’s Far North, Adrian Sutherland is a roots-rocker-with-heart from Attawapiskat First Nation. His melding of rock, roots, folk and blues draws inspiration from his life, the land, and his Cree culture, with songs that ripple far beyond stages.

“Precious Diamonds,” Adrian’s second solo album, was produced in Nashville by Colin Linden, and mastered in New Jersey by Greg Calbi and Steve Fallone (Sterling Sound). Lead single Notawe (Father) is one of two all-Cree songs on the album, marking the first time Adrian is making music in his mother tongue.

Adrian and Colin first worked together in 2021. Cut off from the rest of the world during the pandemic, Adrian constructed a recording studio inside a shipping container to record his debut solo album remotely. “When The Magic Hits” earned nominations at the 2022 JUNO Awards and 2023 Canadian Folk Music Awards, while title track Magic Hits won Best Music Video from San Francisco’s 47th American Indian Film Festival.

In addition to musician, Adrian is a respected cultural leader and traditional knowledge keeper who is fluent in Omushkegowuk Cree. He is writing a book for Penguin Random House Canada about being born and raised in Attawapiskat.

Adrian cares deeply about many causes, with first-hand perspective on issues like contaminated water, food insecurity, and mental health. At this time of reconciliation, he is hopeful for Canadians to walk together in love and respect.

ACKNOWLEDGEMENTS

Adrian Sutherland would like to acknowledge and thank Air Creebec for helping him travel out of Attawapiskat First Nation, in Ontario’s Far North. He would also like to acknowledge the support of Canada Council for the Arts. Nous remercions le Conseil des arts du Canada de son soutien.

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CONTACT FOR MEDIA & BUSINESS:
RoseAnna Schick, RAS Creative
Manager for Adrian Sutherland
rascreative@gmail.com